Rapid Nutrition Acquires The Plant-Based Bundle and Expands Vegan Empire
London, United Kingdom – 30 May 2022 - Rapid Nutrition PLC (Euronext Growth: ALRPD, OTCQB: RPNRF), today announced that it has successfully completed the acquisition of The Plant-Based Bundle, which artfully combines the public’s growing passion for the vegan lifestyle with the popularity of social media via its team of influencers, also known as “The Plant-Based Squad.”
The Plant-Based Bundle realized sales that surpassed $1.1 million in just its first year with its popular vegan food bundles and strong social media presence, including contracts with about 150 of the most well-known vegan influencers in the world and a customer base approaching 90,000. This acquisition is expected to add an additional $2 million plus revenue for Rapid Nutrition in addition to significant cost synergies, and an immediate army of vegan influencers to create a thriving community of loyal and passionate consumers and accretive sales revenue for Rapid Nutrition’s vegan formulas.
Rapid Nutrition acquired the assets and brand with a combination of Cash and potential Shares on the terms set out below:
- $500,000 will be paid on the settlement date.
- $250,000 cash or $300,000 in shares (at the sole discretion of Rapid Nutrition) calculated on a 30 day VWAP prior to issuance on or before the date which is six months after the Completion execution date.
“The successful completion of the acquisition of The Plant-Based Bundle marks an important milestone in Rapid Nutrition’s history. This is an acquisition that makes sense from a strategic growth angle and an innovation angle as it complimentary to our product portfolio and will move our company more strongly into the sphere of influencer marketing, providing us the ability to scale our brands by driving sales direct to consumer through our established ecommerce platforms as well as into retail stores through our team of influencers,” said Rapid Nutrition CEO Simon St. Ledger. “The vegan lifestyle is more popular and prominent than ever and we look forward to offering more of the best in the business.”
With this acquisition, Rapid Nutrition is a step closer in achieving its strategic long term revenue growth objectives and building a vertically integrated company with an unique position in life sciences and wellness space.
About Rapid Nutrition
Dedicated to the development and distribution of premium, science-based health and wellness brands across the globe, Rapid Nutrition shares a wealth of award-winning products with consumers who are passionate about innovations that are “made by nature, refined by science.” Rapid Nutrition’s first-class scientific team matches the experience of its management team to keep both the company and consumers on top of the latest industry trends and developments, while aligning with industry leaders worldwide to deliver effective supplements and solutions. Rapid Nutrition aims to be the supplier of choice globally by offering premium brands with the highest-quality ingredients to deliver maximum results.
For more information, please visit http://rnplc.com
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Disclaimer
This press release contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and or otherwise that involve risks, uncertainties and assumptions that could cause Rapid Nutrition PLCs actual results and experience to differ materially from anticipated results and expectations expressed in these forward-looking statements. Rapid Nutrition PLC has in some cases identified forward-looking statements by using words such as "anticipates," "believes," "hopes," "estimates," "looks," "expects," "plans," "intends," "goal," "potential," "may," "suggest," and similar expressions. Rapid Nutrition PLC undertakes no obligation to release publicly the results of any revisions to any such forward-looking statements that may be made to reflect events or circumstances after the date of this press release or to reflect the occurrence of unanticipated events, except as required by applicable law or regulation.
This media information does not constitute an offer to sell, or a solicitation of an offer to buy, any securities. This information does not constitute an offering prospectus within the meaning within the meaning of Regulation (EU) 2017/1129 of the European Parliament and of the Council of 14 of June 2017 on the prospectus to be published when securities are offered to the public or admitted to trading on a regulated market, and repealing Directive 2003/71 or a listing prospectus within the meaning of the listing rules of the Euronext Exchange or OTC Markets. The media release is in accordance with International Reporting Standard: Rule 12g3-2(b) under the Securities Exchange Act ('Rule 12g3-2(b)') permits non-U.S. companies with securities listed primarily on a Qualified Foreign Exchange to make publicly available to U.S investors in English the same information that is made publicly available in their home countries as an alternative to SEC reporting Exchange Act Rule 12g3-2(b).