Rapid Nutrition Acquires The Plant-Based Bundle and Expands Vegan Empire
London, United Kingdom – 30 May 2022 - Rapid Nutrition PLC (Euronext Growth: ALRPD, OTCQB: RPNRF), today announced that it has successfully completed the acquisition of The Plant-Based Bundle, which artfully combines the public’s growing passion for the vegan lifestyle with the popularity of social media via its team of influencers, also known as “The Plant-Based Squad.”
The Plant-Based Bundle realized sales that surpassed $1.1 million in just its first year with its popular vegan food bundles and strong social media presence, including contracts with about 150 of the most well-known vegan influencers in the world and a customer base approaching 90,000. This acquisition is expected to add an additional $2 million plus revenue for Rapid Nutrition in addition to significant cost synergies, and an immediate army of vegan influencers to create a thriving community of loyal and passionate consumers and accretive sales revenue for Rapid Nutrition’s vegan formulas.
Rapid Nutrition acquired the assets and brand with a combination of Cash and potential Shares on the terms set out below:
- $500,000 will be paid on the settlement date.
- $250,000 cash or $300,000 in shares (at the sole discretion of Rapid Nutrition) calculated on a 30 day VWAP prior to issuance on or before the date which is six months after the Completion execution date.
“The successful completion of the acquisition of The Plant-Based Bundle marks an important milestone in Rapid Nutrition’s history. This is an acquisition that makes sense from a strategic growth angle and an innovation angle as it complimentary to our product portfolio and will move our company more strongly into the sphere of influencer marketing, providing us the ability to scale our brands by driving sales direct to consumer through our established ecommerce platforms as well as into retail stores through our team of influencers,” said Rapid Nutrition CEO Simon St. Ledger. “The vegan lifestyle is more popular and prominent than ever and we look forward to offering more of the best in the business.”
With this acquisition, Rapid Nutrition is a step closer in achieving its strategic long term revenue growth objectives and building a vertically integrated company with an unique position in life sciences and wellness space.
About Rapid Nutrition
Dedicated to the development and distribution of premium, science-based health and wellness brands across the globe, Rapid Nutrition shares a wealth of award-winning products with consumers who are passionate about innovations that are “made by nature, refined by science.” Rapid Nutrition’s first-class scientific team matches the experience of its management team to keep both the company and consumers on top of the latest industry trends and developments, while aligning with industry leaders worldwide to deliver effective supplements and solutions. Rapid Nutrition aims to be the supplier of choice globally by offering premium brands with the highest-quality ingredients to deliver maximum results.
For more information, please visit http://rnplc.com
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